About Us

We are Gusto

Founded in 2011, Gusto provides payroll, benefits and HR to modern companies. We have offices in San Francisco and Denver, but thanks to our 40,000 small business customers and their employees, there’s a little piece of us in all 50 states.

We believe that humans aren’t resources. When we come to work, we don’t leave our humanity at the door. We bring life with us: our feats and friendships, our adventures and aspirations.

Great businesses treat us like people, not ID numbers. When that happens, work becomes a source of energy rather than fatigue. It creates a virtuous cycle where life improves work, and work improves our lives. That’s why we started Gusto.

Our mission is to create a world where work empowers a better life.


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Joshua Reeves

CEO & Co-founder

Josh believes in the power of software to solve complex problems. Learn more about his personal leadership philosophy in this speech, and hear him talk about Gusto's mission in this video.

Josh was selected for the 2012 Forbes 30 Under 30 list. Prior to co-founding Gusto, he was the CEO and co-founder of Unwrap, a SaaS startup which was acquired in 2010, and he began his career as an early employee at Zazzle.

Josh holds bachelor’s and master’s degrees in electrical engineering from Stanford University, where he was a Mayfield Fellow and a recipient of the Terman Engineering award.

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Lexi Reese

Chief Operating Officer (COO)

One of the top female executives in Silicon Valley, Lexi strives to empower women and other underrepresented groups at Gusto and create a vibrant and inclusive workplace culture. She also ensures that Gusto is continuously going above and beyond to serve all customers.

Lexi’s passion lies with helping small and medium business owners succeed. This interest was sparked by her early career in microfinance as a public policy advocate with ACCION International—giving loans to people living in poverty to start their own ventures. She later worked at Google for eight years, most recently serving as Vice President of Programmatic Sales and Strategy globally. Lexi also started the Cambridge AdWords team for Google's small business organization. These experiences inspired her to continue supporting small business owners, whose success positively impacts their families, communities, as well as local and national economies.

Lexi has an MBA from Harvard Business School and graduated Phi Beta Kappa with a bachelor’s degree from the University of Virginia. She lives in the Bay Area with her husband and two magical daughters.

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Edward Kim

CTO & Co-founder

Edward oversees engineering and software development at Gusto.

Prior to co-founding Gusto, Edward was the CEO and co-founder of Picwing, a Y Combinator startup and photo-printing platform that was acquired by Picplum in 2011. Before founding Picwing, Edward worked as a senior project engineer at Volkswagen Group of America Electronics Research Lab, where he led research and development for cloud-based navigation and speech recognition systems for Volkswagen and Audi. Edward is also the developer of several award-winning Android apps that have generated more than $1 million in revenue.

Edward holds bachelor’s and master’s degrees in electrical engineering from Stanford University.

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Tomer London

Chief Product Officer & Co-founder

Tomer leads Product and Design at Gusto. He’s responsible for the development and execution of the product roadmap and for making Gusto’s product vision a reality.

Tomer is passionate about creating products that have a true impact on people’s lives while promoting equity and human values. He believes that the key to doing this successfully is to build experiences people truly and passionately love.

Before co-founding Gusto, Tomer was the CEO and co-founder of Vizmo, a customer support startup. His prior experience includes computer systems research at Intel, serving as a commander in the Israeli Air Force, and working on product development at Bump Technologies. Tomer was selected to the 2013 Inc. 30 Under 30 list.

Tomer holds a master’s degree in electrical engineering from Stanford University and a bachelor’s degree in computer engineering from the Technion - Israel Institute of Technology. He was born and raised in Haifa, Israel where he helped grow his family’s small business. He lives in San Francisco with his wife Sara and his daughter Shira.